At My Magic Mud® Charcoal Toothpaste, Toothpaste (“My Magic Mud“), we respect the privacy of our users and recognize the importance of protecting the personal information we collect about you. This Privacy Policy describes how we collect, use, disclose, and protect your personal information through your use of our website, products, and services.

Information We Collect

We collect information to provide better services to all our users. The types of information we collect depend on how you use our services. We collect information in the following ways:

Information You Give Us

We collect information you provide directly to us. For example, we collect information when you create an account, participate in surveys, contests or promotions, purchase products, request customer support, or otherwise communicate with us. The types of information we may collect include your name, email address, phone number, postal address, payment information, and any other information you choose to provide.

Information We Get From Your Use of Our Services

We collect information about the services you use and how you use them. This includes:

  • Device information – We collect device-specific information such as your hardware model, operating system version, unique device identifiers, and mobile network information.
  • Log information – When you use our services or view content provided by us, we automatically collect and store certain information in server logs. This includes details of how you used our service, such as your search queries, Internet Protocol address, browser type, browser language, referring/exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.
  • Location information – We may collect information about the location of your device each time you access or use one of our mobile applications or otherwise consent to the collection of this information.
  • Cookies and other tracking technologies – We use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our services and your experience, see which areas and features of our services are popular and count visits. Web beacons are electronic images that may be used in our services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies and how to disable them, please see “Your Choices” below.
  • Usage information – We collect information about your interactions with our services such as products viewed or added to cart, pages viewed, searches, browsing and purchase behavior.

Information from Other Sources

We may receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources. For example, if you access our services through a social media account, we will have access to certain information from that profile, such as your name, account information, friends or contacts.

How We Use Information

We use the information we collect for a variety of business purposes such as:

  • Provide, maintain, and improve our products and services
  • Respond to your comments, questions and requests, and provide customer service
  • Communicate with you and send you information about our products, services, offers, programs, events, and promotions
  • Monitor and analyze usage and trends to improve your experience
  • Personalize and customize your experience based on your interactions with our services
  • Detect, investigate, and prevent activities that may violate our policies or be illegal
  • Comply with legal obligations and enforce our agreements
  • Protect the rights and property of My Magic Mud, our users, and others

How We Share Information

We do not sell or rent your personal information to third parties. We may share the information we collect in the following circumstances:

  • With service providers – We may share your personal information with companies that provide services on our behalf, such as order fulfillment, payment processing, marketing and advertising, product reviews, email delivery services, auditing, customer support and other services. These companies are only permitted to use your personal information as necessary to provide the requested services.
  • For business transfers – In the event of a merger, acquisition, reorganization, bankruptcy, or other sale or transfer of all or part of our assets, user information including personal information may be one of the business assets transferred.
  • To comply with legal obligations – We may disclose your personal information if required to do so by law or in good faith belief that such disclosure is reasonably necessary to comply with legal obligations, legal process, or requests from public authorities.
  • To protect rights and safety – We may disclose your personal information if we believe in good faith that disclosure is necessary to protect your or our rights, protect your safety or the safety of others, investigate fraud, or respond to requests from courts, law enforcement authorities, regulatory agencies, and other public authorities.
  • With your consent – We may ask for your consent to share your personal information in ways not described in this Privacy Policy, such as for marketing or advertising by third parties. You have the right to withdraw consent at any time.

We do not display your personal information to other users or make it publicly available. If you participate in user forums or reviews on our website, you should be aware that any information you submit can be read, collected, or used by others. We are not responsible for any personal information you choose to submit in these public forums.

Third Party Websites and Services

Our websites and services may contain links to or integrations with other sites and services not affiliated with My Magic Mud. We are not responsible for the privacy practices of those websites and services. We encourage you to read their privacy policies before providing any information to or through them.

Security of Your Information

We use appropriate technical and organizational measures to protect the personal information we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. However, please note that no system involving the transmission of information via the internet can be guaranteed to be 100% secure.

Your Choices

You have certain choices available regarding our use and disclosure of your personal information:

  • You may opt-out of receiving promotional communications from us by using the unsubscribe link within each email, updating your email preferences within your account settings menu, or contacting us as provided below. Even after opting-out, you may continue to receive service-related and other non-promotional communications from us.
  • You may be able to opt-out of targeted advertising provided by us by adjusting the advertising preferences for your device.
  • You may be able to use cookie preferences, browser settings or other mechanisms to disable cookies and other tracking technologies. Your browser or device may include “Do Not Track” functionality. Note that restricting or disabling cookies and other tracking technologies may affect your experience and limit functionality on our services.
  • You may access, update, or delete certain personal information in your account settings menu or by contacting us as provided below. We may retain certain information as required by law or for business purposes.
  • You may exercise your data protection rights under applicable privacy laws, including the right to lodge a complaint with a supervisory authority.
  • You may object to the processing of your personal information, request that we restrict the processing of your personal information, or request portability of your personal information. You may exercise these rights by contacting us as provided below.
  • If we collected and processed your personal information with your consent, you may withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal. You may withdraw your consent by contacting us as provided below.

We respond to all requests we receive from individuals seeking to exercise their data protection rights in accordance with applicable privacy laws. To exercise any of these rights, please contact us as provided below. We will process such requests in accordance with applicable laws. To protect your privacy, we will take steps to verify your identity before fulfilling your request.

Retention of Personal Information

We retain personal information for as long as needed to fulfill the purposes for which we collected it, including to meet the needs of our business and any legal obligations. The specific retention periods vary depending on the type of personal information and the purposes for which we collect it. When we no longer have a legitimate need to process your personal information, we will delete or anonymize it. If you would like additional details about our retention practices, please contact us as provided below.

International Data Transfers

We are headquartered in the United States and have service providers in other countries, so your personal information may be transferred outside of your state, province, or country of residence to the United States or other locations where privacy laws may not be as protective as those in your jurisdiction.

We transfer data internationally only to trusted partners who assure an adequate level of data protection is in place. Your consent to this Privacy Policy followed by your submission of personal information represents your agreement to these transfers.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time as we add new products and services, as we improve our current offerings and as technologies and laws change. We will notify you of any material changes to our Privacy Policy by posting the updated policy on our website. We encourage you to check this page periodically to stay informed on how we collect, use, and share personal information. Your continued use of our website constitutes your acceptance of any amendments to this Privacy Policy.

Contact Us

If you have any questions, comments or concerns about this Privacy Policy or our privacy practices, please contact us at:

My Magic Mud
Attn: Privacy Officer
[email protected]

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